MARKETING STRATEGY, MEASUREMENT AND OPTIMIZATION FOR CREATIVE AGENCIES
You know you are making an impact on your client's bottom line. You know your creative inspires new ways of thinking with your target audience and evokes action. But sometimes your clients don’t see the same picture.
- Are you looking for ways to strengthen your client relationships and move from tactical to strategic?
- Do you struggle to connect the dots between your marketing and advertising efforts and clients’ tangible revenue?
- Would you like to demonstrate to your clients what you’re doing is working so you can do more of it?
- Do you want to break the cycle of pitching new work and generate an infinite stream of content needs from your clients?
Brilliant Metrics is focused on addressing these concerns, while helping your clients make more strategic decisions. Decisions which lead to more business for your agency. We do this through a process called Iterative Marketing.
Iterative Marketing uses small experiments to incrementally improve your clients’ messages and marketing channels based on feedback from the results they produce. We then provide monthly reports that detail exactly what's working, what isn't and where opportunities exist for improvement. We are your strategic partner, showing how your work connects to the bottom line and ensuring you continue to get a steady stream of work without constantly pitching for more of it.
If you are considering bringing in an outside resource to help you measure and optimize your efforts, or want to start the process but are not sure where to start, let’s set a time to talk so we can discuss your needs and opportunities at your convenience.