Buyer personas allow marketers to gain insights into the buyer in a way that allows both sales and marketing to identify and empathize with specific segments of their target audience. These insights, when used to align content with the appropriate channels, translate into increased revenue and stronger brand affinity. To help you get started, we are sharing ourB2C Buyer Persona.
To gain further insights into crafting impactful personas, we encourage you to watch our on-demand webinar,Getting Started with Buyer Personas.
