In either case, you want to be prepared. As the account manager, you are responsible for managing your agency’s relationship with client. And the best way to foster those relationships is to give them what they want. Here is what you need to know to sharpen your own skills and guide your clients through the ever-changing world of digital media in 2017.
You Don’t Have To Be The Expert (But Make Sure You Know Someone Who Is)
Digitally Led But Not Digitally Limited
Let Data Drive Your Decision-Making
“Digital” Means Mobile and Desktop
Embrace “mobile first” and design an online experience for mobile users before designing it for desktop users. If you are designing a responsive site, and you should be, have your developer start with the mobile view and then use media queries to add additional styling as the viewport size increases. A mobile first design forces the client to focus on what is important, allowing them to tap into current growth while preparing for the future.