Every two weeks we’ll round up the discussion on Iterative Marketing from our blog, community and the web. Here’s what happened in the last week, just in case you missed it.
- Our latest webinar, Reporting For Success & Bigger Budget, showed marketers how to prove their value to the C-suite. Review the slides on SlideShare.
- We developed a free Decision Tree tool to help marketers know when to stop a marketing tactic in the the blog, Stop Wasting Resources: Kill Your Underperforming Marketing Tactics Now.
- The latest Iterative Marketing Podcast explores ‘See’ state — the audience we need to market to, even though they are not even thinking about our brand.
- Sixty-three percent of marketers believe customer acquisition is the most important goal for their advertising. But a simple Hunting v. Farming metaphor may provide a new perspective.