To see the greatest return on investment, it’s necessary to continually refine our content marketing. In order to boost our efforts, we must understand our marketing objectives and how these differ by journey state. The Grow audience includes people that have already purchased our product and are happy. The Give audience includes loyal customers that wholeheartedly believe in our brand and are willing to help promote via referrals. In this episode, we explore the different ways to deliver content for a variety of customers and how to successfully optimize and iterate our content for the Grow/Give state.