“Your opt-in list is your most valuable marketing asset. These people have let you in. That creates an intimate relationship. You need to report on this asset over time as it grows because it shows where some of your money is going,” said Robinson.
For more on Reporting For Success & Bigger Budgets, check out the #MSWS16 conversation on Twitter.
Don’t forget to register for the next webinar in the Marketing For Success Webinar Series, Aligning Sales & Marketing, on Thursday, September 15.