Define Your Brand Vectors

Brand vectors are a tool that visualizes and quantifies a brand’s unique personality attributes or market position on a spectrum, helping teams better understand and communicate their brand’s stance.
Brand vectors can be divided into two categories: brand personality vectors, which aim to establish emotional connections with consumers, and market position vectors, which help understand the brand’s competitive advantages.
Download our free Brand Vector Guide to embark on the journey toward achieving optimal brand alignment today. For more information on how to use brand vectors, watch our podcast, Using Brand Vectors to Measure and Align Your Brand.


Brand Vector Guide