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Don't Just Think About Your ABM Strategy - Build It
Account-Based Marketing (ABM) is positioned as the next big thing in B2B marketing. According to SiruiusDecisions, more than 90% percent of B2B marketers believe that account-based marketing is a must-have. If you’re like most of the marketers we talk to, you don’t feel prepared to adopt an ABM methodology.
In this customized training, we will break down account-based marketing and help you and your team determine what flavor of ABM is right for your company’s objectives and resources. Together we will plot a path from where you are today and the ABM program you envision.
You and your team will learn what you need to:
Flip the funnel and put yourself in control of the quality of leads you generate by qualifying your targets first - and then reel them in with a collaborative sales and marketing strategy.