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The PESO marketing model is a great way to organize our thoughts and efforts to include all aspects of marketing. Though this model came from the world of public relations, it can also be an indispensable tool for all marketing professionals, regardless of your marketing background or specialty. Background PR and Marketing used to be […]

When you’re brainstorming and determining personas for your marketing strategy, how detailed do you need to be?

Find out how to make the shift from product and service marketing to personas to realize higher conversion rates and customer retention.

Find out how to make the shift from product and service marketing to personas to realize higher conversion rates and customer retention.

While many companies want to focus their investment on Do-state marketing, it’s actually less expensive to invest in brand and build affinity earlier in the customer journey.

This podcast explores how six things — sample size, random sample, controls, duration, statistical confidence, and testing for insight — can make an A-B test effective and beneficial to all departments in an organization.

Discover the four components of effective marketing measurement to finally have an answer to our client’s biggest question: “is my marketing working?”

Learn how sales and marketing must adapt to meet the demands of ever-changing consumer behavior — and gain a new appreciation for each department’s role in the organization.

Explore why consumers are paying to opt-out of advertising with new technology, and how marketers can combat this trend by transforming their advertising from something hated, to something appreciated.

This is the final episode in our Deep Dive podcast series, which explored the 5 customer journey states.

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