Live chat is a great customer service tool for B2B companies. It’s fast, cost-effective, and provides customers with an immediate response to their inquiries. However, when live chat isn’t done right, it can cause more harm than good. From annoying placements on the...
Live chat support has become an essential part of B2B marketing because it allows businesses to have real-time conversations with customers. This interactivity can help to build more meaningful relationships, which leads to higher customer satisfaction. However,...
Google Analytics is a powerful tool for marketers. It provides incredible insights and helps inform sound decisions. But the Google Analytics we know – Universal Analytics – is going away. On July 1, 2023, Universal Analytics will stop processing new hits. It will be...
The risks associated with cold email often outweigh the rewards, but brands are finding this out too late. Let’s explore these risks together.
Google is retiring Bounces and Bounce rate and replacing them with a new metric, Engaged Sessions. Learn why this change is actually a good thing.
The Mere Exposure Effect is a psychological phenomenon whereby people tend to develop a preference for things simply because they are familiar with them. In other words, the more we're exposed to something, the more likely we are to like it. While this effect was...
Inbound marketing is one of the most effective ways of reaching and engaging your target audience. By creating valuable content and making it easy for your ideal customers to find, you can get their attention and win their trust. However, inbound marketing alone is...
The PESO marketing model is a great way to organize our thoughts and efforts to include all aspects of marketing. Though this model came from the world of public relations, it can also be an indispensable tool for all marketing professionals, regardless of your...
When you’re brainstorming and determining personas for your marketing strategy, how detailed do you need to be?
Find out how to make the shift from product and service marketing to personas to realize higher conversion rates and customer retention.
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