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10 Mistakes Companies Make With Live Chat

10 Mistakes Companies Make With Live Chat

Live chat is a great customer service tool for B2B companies. It’s fast, cost-effective, and provides customers with an immediate response to their inquiries. However, when live chat isn’t done right, it can cause more harm than good. From annoying placements on the...

B2B Marketing: To Chat Or Not To Chat?

B2B Marketing: To Chat Or Not To Chat?

Live chat support has become an essential part of B2B marketing because it allows businesses to have real-time conversations with customers. This interactivity can help to build more meaningful relationships, which leads to higher customer satisfaction. However,...

What Marketers Need To Know About GA4

What Marketers Need To Know About GA4

Google Analytics is a powerful tool for marketers. It provides incredible insights and helps inform sound decisions. But the Google Analytics we know – Universal Analytics – is going away. On July 1, 2023, Universal Analytics will stop processing new hits. It will be...

The Dark Side of Cold Email

The Dark Side of Cold Email

The risks associated with cold email often outweigh the rewards, but brands are finding this out too late. Let’s explore these risks together.

The Mere Exposure Effect and Why CMOs Should Know About It

The Mere Exposure Effect and Why CMOs Should Know About It

The Mere Exposure Effect is a psychological phenomenon whereby people tend to develop a preference for things simply because they are familiar with them. In other words, the more we're exposed to something, the more likely we are to like it. While this effect was...

What is the PESO Model for Marketing?

What is the PESO Model for Marketing?

The PESO marketing model is a great way to organize our thoughts and efforts to include all aspects of marketing. Though this model came from the world of public relations, it can also be an indispensable tool for all marketing professionals, regardless of your...

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