Live chat is a great customer service tool for B2B companies. It’s fast, cost-effective, and provides customers with an immediate response to their inquiries. However, when live chat isn’t done right, it can cause more harm than good. From annoying placements on the...
Live chat support has become an essential part of B2B marketing because it allows businesses to have real-time conversations with customers. This interactivity can help to build more meaningful relationships, which leads to higher customer satisfaction. However,...
Google Analytics is a powerful tool for marketers. It provides incredible insights and helps inform sound decisions. But the Google Analytics we know – Universal Analytics – is going away. On July 1, 2023, Universal Analytics will stop processing new hits. It will be...
Inbound marketing is one of the most effective ways of reaching and engaging your target audience. By creating valuable content and making it easy for your ideal customers to find, you can get their attention and win their trust. However, inbound marketing alone is...
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