Google Analytics is a powerful tool for marketers. It provides incredible insights and helps inform sound decisions. But the Google Analytics we know – Universal Analytics – is going away. On July 1, 2023, Universal Analytics will stop processing new hits. It will be...
Don’t miss a post! Sharing knowledge is part of what makes us special, and we take it seriously. Sign up below to continue to grow and walk up the marketing maturity curve!
Digital Marketing Specialist
Bio:
Veronica enjoys content creation, adapting creative for various platforms, and online course development. When she isn’t at work, she enjoys reading, playing board games, and day-trips to nearby destinations.
Hometown: Stoughton, Wisconsin
Currently Resides: Milwaukee, Wisconsin
Fun Fact:
Veronica has tons of plants that she has no idea how to take care of, they mostly survive off of sheer power of will.
Fun Fact:
An avid reader, Veronica will often start and finish a book in a single sitting, a skill that makes bookmarks unnecessary.
Digital Marketing Specialist
Bio:
Semi-fresh out of college, Emily is a results-driven marketer, passionate about executing effective strategies. She has a proven record of achieving business goals while under pressure — in fact, her best work comes out of stressful situations! Outside of work, Emily enjoys spending time with family and friends, going to concerts, and reading.
Hometown: Shabbona, Illinois
Currently Resides: Shabbona, Illinois
Fun Fact:
Emily listens to about 58,000 minutes of music a year (27% of which were spent listening to Taylor Swift).
Fun Fact:
Her comfort movies include Jurassic Park, When Harry Met Sally, and Pride & Prejudice (2005).
Fun Fact:
Emily’s favorite book series is A Good Girl’s Guide to Murder (don’t worry, it’s not an actual guide!).
Bio:
Infatuated with all things data, Sarah spent the last 5 years working in data integrity and research. She loves learning about our clients’ industries, and is often found gleefully digging into a spreadsheet to tidy up CRM quality. When she isn’t obsessing over an Excel file or Google Sheet, she spends time with her husband and son, exploring parks and new pizza.
Hometown: Ventura, California
Currently Resides: Queen’s Creek, Arizona
Fun Fact:
Sarah is a founding member of 1L2L (1 Life 2 Live), a foundation that built houses in their community through Habitat for Humanity in honor of a friend that passed away in high school.
Fun Fact:
“Obsessed” does not adequately describe Sarah’s love of sushi. She would eat it for every meal if she could.
Fun Fact:
Sarah is a hard-core Dodger fan that married into a family of hard-core Giants fans. As soon as her son is old enough, she insists his first game will be at Dodger stadium, so he can appreciate a Dodger dog!
Bio:
Gabriella’s passion lies with businesses in their growth phases. She helps clients blend creativity with strategy, reaching the right people with the right stuff. When she’s not heating up a cup of tea 73 seconds before a meeting starts, you can find her antiquing at a local thrift shop with her wife, reading her favorite book (again), or asking her pup, Aspen, "what’s in your mouth?" for the 20th time that day.
Hometown: Rochester, New York
Currently Resides: Syracuse, New York
Fun Fact:
Gabriella is not superstitious... unless you're talking about watering her plants on any day besides Thursday. Then she's a little stitious.
Fun Fact:
Her greatest weakness: having too many tabs open at one time.
Fun Fact:
She knows the difference between a portable jigsaw and a circular saw, but can never remember where both of them are.
Bio:
Emily is Brilliant Metrics’ back office, focusing on accounting and HR. With 17 years in both fields, she is a self-proclaimed numbers nerd with a passion for a relaxed, fair and fun workplace. Newly relocated from Alabama to Maryland, she spends free time exploring nearby beautiful and historic sites with her husband and son. When not touring new stomping grounds, she’s an ardent advocate for Autism Awareness.
Hometown: Kansas City, Kansas
Currently Resides: Baltimore, Maryland
Fun Fact:
Emily can pat her head and rub her tummy at the same time, but is unable to text and walk simultaneously.
Fun Fact:
The family dog is named Terra, because Emily asked her son for his favorite planet, and he said Earth because it is where his favorite stuff is kept.
Fun Fact:
Emily always felt like a fascinating unicorn until being asked this question; she now realizes she's uninteresting enough to be qualified for both accounting and HR.
Bio:
Due to his lifelong love of baseball, Michael has a keen interest in data analytics. While he never got his big break with the Red Sox, he’s now using his knowledge and skills to help our clients knock their digital marketing out of the park. When he isn’t working, you can find Michael at home cheering on one of his favorite teams with his rescue dog Lassie.
Hometown: El Paso, Texas
Currently Resides: Las Cruces, New Mexico
Fun Fact:
When he can get a break from the southwestern heat, Michael likes to go on hikes with his Pentax camera.
Fun Fact:
Michael is a big fan of fan of musicals and has even had the pleasure of performing in a couple.
Bio:
Chris has spent his career at the crossroads of strategy, digital and technology. He’s helped drive digital transformations from the agency, corporate and client sides of the desk. He’s been an adjunct faculty member at local and national institutions for nearly 20 years teaching courses such as digital marketing, critical thinking, management and MBA capstones. Chris taps into this experience to lead some of the Brilliant Metrics workshops around demand generation, account-based marketing and more. When not at work, you can find him dreaming of his favorite city, London, or planning his next trip there.
Hometown: Kenosha, Wisconsin
Currently Resides: Milwaukee, Wisconsin
Fun Fact:
Chris has been to over 500 concerts in 14 different states. He’s seen AC/DC and the Zac Brown Band (both several times) and hundreds of other bands in between.
Fun Fact:
Chris is a Green Bay Packers season ticket holder and a fan of his alma mater’s football team, the Notre Dame Fighting Irish. He’s served on boards at Notre Dame, been a guest speaker there and is very active with the ND Club of Milwaukee.
Bio:
With a varied professional background, Kamille considers herself a Jill-of-all-trades. Primarily, she thrives on project management and has over 10 years of experience in marketing and management roles. She is organization-obsessed and loves taking complex projects and finding the most efficient ways to handle them. When she isn’t working, she’s enjoying a rock concert or a cheesy horror flick.
Hometown: Springfield, Missouri
Currently Resides: Kansas City, Missouri
Fun Fact:
Kamille had a Vegas wedding complete with a James Brown impersonator, ridiculous wedding attire, and reception dinner at a restaurant called Therapy.
Fun Fact:
She finds something to laugh about every day and always welcomes a good joke.
Bio:
Elizabeth has over two decades of marketing experience in industries including manufacturing, healthcare, SaaS, hospitality and tourism. She leads the account team in delivering excellence to clients, and helps keep Brilliant Metrics marching forward. When not working, she explores north Idaho with her husband and two kids, roots for the Kansas City Chiefs and drinks more coffee than her doctor recommends.
Hometown: Oceanside, California
Currently Resides: Coeur d’Alene, Idaho
Fun Fact:
An extensive list maker, Elizabeth likes to match the pen she uses to the outfit she is wearing.
Fun Fact:
Elizabeth’s parenting superpowers include dragging “just a minute” out for days and carrying 24 bags of groceries from the car at one time.
Fun Fact:
Elizabeth has never met a charcuterie board she didn’t like.
Founder/CEO
Bio:
After 10 years in software development, Steve spent the last 15 in marketing (though he still codes now and then). He leads the Brilliant Metrics team in all we do, and you’ll also find him in classrooms or workshops, sharing and helping other marketers grow. When not at work, he tag-teams with his wife to wrangle their three kids, serves as Cubmaster of his kids' Pack, or DIYs projects around the house.
Hometown: Milwaukee, Wisconsin
Currently Resides: Milwaukee, Wisconsin
Fun Fact:
Steve can sing the alphabet backwards and made sure to teach this important skill to his children.
Fun Fact:
Steve played six instruments in various high school bands, all badly.
Fun Fact:
Steve waits for the day when his Army skills, repairing M109 A6 self-propelled howitzers, will come in handy. (Zombies, watch out!)
