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The Mere Exposure Effect and Why CMOs Should Know About It

The Mere Exposure Effect and Why CMOs Should Know About It

The Mere Exposure Effect is a psychological phenomenon whereby people tend to develop a preference for things simply because they are familiar with them. In other words, the more we're exposed to something, the more likely we are to like it. While this effect was...

What is the PESO Model for Marketing?

What is the PESO Model for Marketing?

The PESO marketing model is a great way to organize our thoughts and efforts to include all aspects of marketing. Though this model came from the world of public relations, it can also be an indispensable tool for all marketing professionals, regardless of your...

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