Iterative Marketing Podcast Episode 11: Using Brand Vectors To Measure & Align Your Brand

Find out how brand vectors, a tool used to graphically map the perceptions of your organization, can help you visually differentiate your brand from your competitors and create alignment.

In this episode, we discuss…

  • Brand vectors are a tool to help measure and visualize your brand by plotting your position between two believable extremes.
  • Examples of extremes include “stodgy v. free spirit” or “cheap v. luxury.” Organizations fall somewhere between the two, and the brand vector is the visual tool that helps graphically illustrate that perception.
  • Brand vectors create internal and external alignment of your brand and help you visually differentiate your brand from competitors.
  • Combining several key vectors gives your brand multi-dimensional life.

For more information on the charity in this episode, please visit American Kidney Fund.

The Iterative Marketing Podcast,  a production of Brilliant Metrics, ran from February 2016 to September 2017. Music by SeaStock Audio.

Learn more about Iterative Marketing and listen to other episodes on Apple Podcasts, YouTube, Stitcher, SoundCloud and Google Play.

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