Iterative Marketing Podcast Episode 14: How To Wrangle Your Buyer Personas With a Matrix

We marketers love personas. But how do we know when one persona ends, and another begins? And how many should we have? The Persona Matrix helps us answer these questions.

In this episode, we discuss…

  • A tool that helps you answer three common questions: how many personas do you need? How do you know when one persona ends and another begins? And how do I relate these personas to my audience?
  • A persona matrix is a table that helps you organize personas by industry and role across an organization.
  • A persona matrix also assists you in developing a customer journey map, which dictates your content and channel alignment.
  • This visual tool also helps you move toward a persona-first mindset in your marketing.

For more information on the charity in this episode, please visit PTSD Foundation of America.

The Iterative Marketing Podcast,  a production of Brilliant Metrics, ran from February 2016 to September 2017. Music by SeaStock Audio.

Learn more about Iterative Marketing and listen to other episodes on Apple Podcasts, YouTube, Stitcher, SoundCloud and Google Play.

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