Iterative Marketing Podcast Episode 18: Aligning Content With Your Customer Journey

Marketing personalization goes beyond using a prospect’s name in an email. Learn how to give your audience the personalized experience they want and need by aligning content to your customer journey.

In this episode, we discuss…

  • Aligning content to your customer journey is a basic requirement to compete in the industry.
  • Consumers are used to a higher degree of personalization.
  • Personalization is more than just putting a prospect’s name in an email. It is content that is specific to a customer or prospect at a specific point in their customer journey state, See, Think, Do, Grow or Give.
  • The customer journey state dictates the type of message a customer or prospect needs or wants to receive.

For more information on the charity in this episode, please visit Micah Ecumenical Ministries.

The Iterative Marketing Podcast,  a production of Brilliant Metrics, ran from February 2016 to September 2017. Music by SeaStock Audio.

Learn more about Iterative Marketing and listen to other episodes on Apple Podcasts, YouTube, Stitcher, SoundCloud and Google Play.

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