Marketing personalization goes beyond using a prospect’s name in an email. Learn how to give your audience the personalized experience they want and need by aligning content to your customer journey.
In this episode, we discuss…
- Aligning content to your customer journey is a basic requirement to compete in the industry.
- Consumers are used to a higher degree of personalization.
- Personalization is more than just putting a prospect’s name in an email. It is content that is specific to a customer or prospect at a specific point in their customer journey state, See, Think, Do, Grow or Give.
- The customer journey state dictates the type of message a customer or prospect needs or wants to receive.
For more information on the charity in this episode, please visit Micah Ecumenical Ministries.