Iterative Marketing Podcast Episode 19: Aligning Digital Media To Your Buyer’s Journey

Marketing personalization doesn’t stop with content. It also extends to digital media. Listen to learn how to target digital media based on your audience’s buyer journey state.

In this episode, we discuss…

  • It is recommended to listen to episode 18, Aligning Content With Your Customer Journey, for reference.
  • Different digital media (aka marketing channels) can be used to deliver content to your audience based on their customer journey state.
  • The goal is to personalize content based on the buyer journey’s state. Not all media/channels attract audiences at every state.
  • Banner ads, video ads, paid social media, native ads, email, paid search and organic search can all be aligned to a buyer’s journey state.
  • Targeting methods available to digital media allow marketers to laser-focus their content to the right audience. To utilize that targeting, we must have a segmented database and content specific to a journey state.
  • Next week’s episode will explore aligning traditional media with the customer journey state.

For more information on the charity in this episode, please visit DonorsChoose.org.

The Iterative Marketing Podcast,  a production of Brilliant Metrics, ran from February 2016 to September 2017. Music by SeaStock Audio.

Learn more about Iterative Marketing and listen to other episodes on Apple Podcasts, YouTube, Stitcher, SoundCloud and Google Play.

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