Creating content is not cheap. To get the most out of your investment, consider these six ways to increase your content marketing ROI.
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6 Ways Content Adds Value To Your Business
Content is so much more than SEO. These six points will help you make your case to double down on content.
Changing Consumer Habits
Show Notes As consumer behaviors have changed, it is our job to evolve to deliver the customer experience that our customers expect. In this podcast, we outline the four ways we can meet this new challenge and discuss how it affects marketing and advertising at large....
Iterative Marketing Podcast Episode 3: Persona Discovery
Personas help you see the world through the eyes of your target audience. They also create a shared vocabulary, focus and personalization.
Iterative Marketing Podcast Episode 2: Defining Your Brand
Branding is not so much what you project, but how you are perceived. Learn more about this important component of marketing in this week’s podcast.
Iterative Marketing Podcast Episode 1: What Is Iterative Marketing?
Learn about Iterative Marketing and the six fundamental truths and six actionable components that make up the methodology.
It’s Time To Kill The Marketing Campaign
Change is prolific in marketing today. From programmatic media buying to the death of the third-party cookie, or providing ROI of marketing activities, change in this industry is inevitable. Yet one aspect of marketing and advertising has seemed to avoid...
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