Personas help you see the world through the eyes of your target audience. They also create a shared vocabulary, focus and personalization.
Blog
Iterative Marketing Podcast Episode 2: Defining Your Brand
Branding is not so much what you project, but how you are perceived. Learn more about this important component of marketing in this week’s podcast.
Iterative Marketing Podcast Episode 1: What Is Iterative Marketing?
Learn about Iterative Marketing and the six fundamental truths and six actionable components that make up the methodology.
It’s Time To Kill The Marketing Campaign
Change is prolific in marketing today. From programmatic media buying to the death of the third-party cookie, or providing ROI of marketing activities, change in this industry is inevitable. Yet one aspect of marketing and advertising has seemed to avoid...
Get The Most From Us
Don’t miss a post! Sharing knowledge is part of what makes us special, and we take it seriously. Sign up below to continue to grow and walk up the marketing maturity curve!