Branding is not so much what you project, but how you are perceived. Learn more about this important component of marketing in this week’s podcast.
Learn about Iterative Marketing and the six fundamental truths and six actionable components that make up the methodology.
Change is prolific in marketing today. From programmatic media buying to the death of the third-party cookie, or providing ROI of marketing activities, change in this industry is inevitable. Yet one aspect of marketing and advertising has seemed to avoid...
What is Cost Per Interaction? Cost per interaction (CPI), which is measured by total advertising cost divided by total engagements, measures the effectiveness of paid media initiatives. At Brilliant Metrics, we focus on real interactions, not just any...
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