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It’s Time To Kill The Marketing Campaign

It’s Time To Kill The Marketing Campaign

Change is prolific in marketing today. From programmatic media buying to the death of the third-party cookie, or providing ROI of marketing activities,  change in this industry is inevitable. Yet one aspect of marketing and advertising has seemed to avoid...

Cost per Interaction (CPI)

Cost per Interaction (CPI)

What is Cost Per Interaction?  Cost per interaction (CPI), which is measured by total advertising cost divided by total engagements, measures the effectiveness of paid media initiatives at driving engagement.  At Brilliant Metrics, we focus on real interactions,...

Interactions

Interactions

What is an Interaction?  In digital marketing, an interaction is a crucial step. At Brilliant Metrics, we define it as the moment someone in your target audience clicks on what we prompt them to. It's the digital turning point that transforms prospects into engaged...

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