Inbound marketing is one of the most effective ways of reaching and engaging your target audience. By creating valuable content and making it easy for your ideal customers to find, you can get their attention and win their trust. However, inbound marketing alone is...
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What is the PESO Model for Marketing?
The PESO marketing model is a great way to organize our thoughts and efforts to include all aspects of marketing. Though this model came from the world of public relations, it can also be an indispensable tool for all marketing professionals, regardless of your...
Iterative Marketing Podcast Episode 50: Diversity in Personas
When you’re brainstorming and determining personas for your marketing strategy, how detailed do you need to be?
Iterative Marketing Podcast Episode 49: Moving From Marketing Attribution To Contribution
Find out how to make the shift from product and service marketing to personas to realize higher conversion rates and customer retention.
Iterative Marketing Podcast Episode 48: How To Shift Your Organization To Be Persona-Centric
Find out how to make the shift from product and service marketing to personas to realize higher conversion rates and customer retention.
Iterative Marketing Podcast Episode 47: Why Brand Matters
While many companies want to focus their investment on Do-state marketing, it’s actually less expensive to invest in brand and build affinity earlier in the customer journey.
Iterative Marketing Podcast Episode 46: How To Run An Effective A-B Test
This podcast explores how six things — sample size, random sample, controls, duration, statistical confidence, and testing for insight — can make an A-B test effective and beneficial to all departments in an organization.
Iterative Marketing Podcast Episode 45: With Marketing Measurement, The Sky’s The Limit
Discover the four components of effective marketing measurement to finally have an answer to our client’s biggest question: “is my marketing working?”
Iterative Marketing Podcast Episode 44: Changing the Relationship Between Sales & Marketing
Learn how sales and marketing must adapt to meet the demands of ever-changing consumer behavior — and gain a new appreciation for each department’s role in the organization.
Iterative Marketing Podcast Episode 43: Everyone Hates Advertising…Or Do They?
Explore why consumers are paying to opt-out of advertising with new technology, and how marketers can combat this trend by transforming their advertising from something hated, to something appreciated.
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