Blog

This is the final episode in our Deep Dive podcast series, which explored the 5 customer journey states.

Find out how to obtain clean data, track conversions that will meet objectives, pass information into Google Analytics, and how to pull back out customized reports.

In this episode we explore the specific tools that are necessary for effective experimentation and, most importantly, how to communicate the results to stakeholders.

In this episode, we explore the different ways to deliver content for a variety of customers and how to successfully optimize and iterate our content for the Grow/Give state. ​

In this episode, we explore the different ways to deliver content for a variety of marketers and organizations and how to successfully optimize and iterate our content for the ‘Do’ state.

In this episode, we explore the best ways to deliver content, measure engagement, improve, and successfully optimize our content to the ‘Think’ state. This audience includes people that are thinking about our product but aren’t currently in the market to make a purchase.

In this episode, we explore the best ways to deliver content, measure engagement, improve and successfully optimize our content to the ‘See’ audience, the people that are qualified but aren’t currently in the market, to make a purchase.

The PESO Model, which stands for Paid, Earned, Shared and Owned, stemmed from a revolution in the public relations community and is often underused by marketing departments.

“Actionable insights” is a popular phrase that we, as marketers, have heard a lot lately — but what does it mean? Actionable insights are vitally important to the Iterative Marketing methodology but also valuable to overall business success.

Advertising has undergone a modern shift thanks to new emerging technologies and the growing availability of data. This shift is enabling marketers to make smarter decisions with advanced insights into our audiences, as well as attribution of sales and conversions to our marketing efforts. We can now work smarter, not necessarily harder, to narrow our advertising where it works best.