Just because our target market isn’t always thinking about our product or service, doesn’t mean they should be neglected from advertising. In fact, this “See” audience greases the skids for future conversions and is worth our marketing investment now. Listen to learn more about the “See” audience and how it can impact your marketing strategy.
Get ready to brush up on your least favorite class from high school. Statistics for marketers is easier than you think, and is one of our most valuable assets in experimentation.
Agile Marketing and Iterative Marketing are both growing in popularity in the marketing industry. This podcast explains Agile Marketing, how it differs from Iterative Marketing and how the two solve a lot of the same problems for marketers.
Every traditional medium has its drawbacks, but using a customer journey can help us as marketers personalize that message to our audience.
Marketing personalization doesn’t stop with content. It also extends to digital media. Listen to learn how to target digital media based on your audience’s buyer journey state.
Marketing personalization goes beyond using a prospect’s name in an email. Learn how to give your audience the personalized experience they want and need by aligning content to your customer journey.
The gap is ever-growing between the marketers with the haves and the have-nots. Explore the four changes that contributed to the power shift — and how David can still beat Goliath.
Align your marketing to one of five consideration states — See, Think, Do, Grow, Give — to meet your prospect’s needs and drive the sale.
When creating a new display advertising program, one of the challenges many marketers face is measuring the program’s effectiveness. But before we can measure the effectiveness of our efforts, we have to understand our objectives.
Learn how to create a strong emotional bond with your prospect and customer through living your brand in what you say and do.
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