As consumer behaviors have changed, it is our job to evolve to deliver the customer experience that our customers expect. In this podcast, we outline the four ways we can meet this new challenge and discuss how it affects marketing and advertising at large.
People move in and out of different states as priorities change and they interact with different products and providers. This episode takes a deep dive into ‘Do’ and outlines the goals, content, targeting and measurement for the state.
Marketers can iterate on advertising and other paid media by running experiments and then mining the data to identify the most effective path to your audience.
Marketers are always trying to justify their job and get more budget from the C-suites. Learn how to build a report that you can share with internal stakeholders and shine on a personal level within the organization.
Marketers may invest in tools, but there are other revenue-producing assets that we often overlook, specifically: content, brand, and data.
In the buyers’ journey, there is an audience segment that is thinking about making a purchase but is not yet ready to commit. Marketers can learn how to be a friend to those in this state and guide their decision making without pushing the sale too soon.
Experiments help us gain insight and knowledge into our target audience. This podcast explores the role of experiments and shares how marketers can get the most out of their own experiments.
There has been a major shift in the way that digital media is bought and sold, which has opened up a lot of new digital targeting opportunities for marketers.
Iterative Marketing programs are not set and forget. Learn the signs of when it’s time to change your ad creative or to launch a new program entirely.
Just because our target market isn’t always thinking about our product or service, doesn’t mean they should be neglected from advertising. In fact, this “See” audience greases the skids for future conversions and is worth our marketing investment now. Listen to learn more about the “See” audience and how it can impact your marketing strategy.
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