Blog

Learn how to create a strong emotional bond with your prospect and customer through living your brand in what you say and do.

Find out how brand vectors, a tool used to graphically map the perceptions of your organization, can help you visually differentiate your brand from your competitors and create alignment.

Stop relying on personal experiences or intuition. Use data-driven decisions to improve your digital marketing efforts.

The Fallacy of Sunk Costs keeps marketers entangled with programs and creative that aren’t working.

Learn how to cut ties with the creative or marketing programs that aren’t working, while keeping your credibility as a marketer intact.

Competing for resources and recognition has perpetuated the silo mentality between departments, especially marketing and sales. This week, we identify opportunities for departments to work together.

Find out the four areas to apply Iterative Marketing to your existing marketing, without starting from scratch in this week’s podcast.

Reporting is an effective way to prove marketing’s value up the organizational chart. Listen to learn four topics to add to your reporting.

Learn how marketing experiments can provide your brand valuable data and insights to improve customer experience and ROI.

Optimization can result in continuous improvement for your marketing and help connect the dots to ROI. Learn more in this week’s episode.