Learn how to create a strong emotional bond with your prospect and customer through living your brand in what you say and do.
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Iterative Marketing Podcast Episode 11: Using Brand Vectors To Measure & Align Your Brand
Find out how brand vectors, a tool used to graphically map the perceptions of your organization, can help you visually differentiate your brand from your competitors and create alignment.
Why Data Should Be Driving Your Marketing Efforts
Stop relying on personal experiences or intuition. Use data-driven decisions to improve your digital marketing efforts.
Free download: decision tree to cut underperforming marketing activities
The Fallacy of Sunk Costs keeps marketers entangled with programs and creative that aren’t working.
Stop Wasting Resources: Kill Your Underperforming Marketing Tactics Now
Learn how to cut ties with the creative or marketing programs that aren’t working, while keeping your credibility as a marketer intact.
Iterative Marketing Podcast Episode 10: How To Break Down Department Silos
Competing for resources and recognition has perpetuated the silo mentality between departments, especially marketing and sales. This week, we identify opportunities for departments to work together.
Iterative Marketing Podcast Episode 9: Applying Iterative Marketing To Your Existing Marketing
Find out the four areas to apply Iterative Marketing to your existing marketing, without starting from scratch in this week’s podcast.
Iterative Marketing Podcast Episode 8: The 4 Elements of Effective Reporting
Reporting is an effective way to prove marketing’s value up the organizational chart. Listen to learn four topics to add to your reporting.
Iterative Marketing Podcast Episode 7: Designing an Effective Marketing Experiment
Learn how marketing experiments can provide your brand valuable data and insights to improve customer experience and ROI.
Iterative Marketing Podcast Episode 6: Marketing Optimization
Optimization can result in continuous improvement for your marketing and help connect the dots to ROI. Learn more in this week’s episode.
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