Get ready to brush up on your least favorite class from high school. Statistics for marketers is easier than you think, and is one of our most valuable assets in experimentation.
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Iterative Marketing Podcast Episode 21: Agile Marketing Vs. Iterative Marketing
Agile Marketing and Iterative Marketing are both growing in popularity in the marketing industry. This podcast explains Agile Marketing, how it differs from Iterative Marketing and how the two solve a lot of the same problems for marketers.
Iterative Marketing Podcast Episode 20: Aligning Traditional Media With Your Customer Journey
Every traditional medium has its drawbacks, but using a customer journey can help us as marketers personalize that message to our audience.
Iterative Marketing Podcast Episode 19: Aligning Digital Media To Your Buyer’s Journey
Marketing personalization doesn’t stop with content. It also extends to digital media. Listen to learn how to target digital media based on your audience’s buyer journey state.
Iterative Marketing Podcast Episode 18: Aligning Content With Your Customer Journey
Marketing personalization goes beyond using a prospect’s name in an email. Learn how to give your audience the personalized experience they want and need by aligning content to your customer journey.
Iterative Marketing Podcast Episode 17: Marketing Have and Have-Nots
The gap is ever-growing between the marketers with the haves and the have-nots. Explore the four changes that contributed to the power shift — and how David can still beat Goliath.
Iterative Marketing Podcast Episode 16: See, Think, Do, Grow, Give
Align your marketing to one of five consideration states — See, Think, Do, Grow, Give — to meet your prospect’s needs and drive the sale.
Why Brand Awareness and Direct Response Advertising Must Be Separated
When creating a new display advertising program, one of the challenges many marketers face is measuring the program’s effectiveness. But before we can measure the effectiveness of our efforts, we have to understand our objectives.
Iterative Marketing Podcast Episode 15: What’s So Wrong About A Campaign
Learn how to create a strong emotional bond with your prospect and customer through living your brand in what you say and do.
Iterative Marketing Podcast Episode 14: How To Wrangle Your Buyer Personas With a Matrix
Learn how to create a strong emotional bond with your prospect and customer through living your brand in what you say and do.
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