Find out how to make the shift from product and service marketing to personas to realize higher conversion rates and customer retention.
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Iterative Marketing Podcast Episode 47: Why Brand Matters
While many companies want to focus their investment on Do-state marketing, it’s actually less expensive to invest in brand and build affinity earlier in the customer journey.
Iterative Marketing Podcast Episode 46: How To Run An Effective A-B Test
This podcast explores how six things — sample size, random sample, controls, duration, statistical confidence, and testing for insight — can make an A-B test effective and beneficial to all departments in an organization.
Iterative Marketing Podcast Episode 45: With Marketing Measurement, The Sky’s The Limit
Discover the four components of effective marketing measurement to finally have an answer to our client’s biggest question: “is my marketing working?”
Iterative Marketing Podcast Episode 44: Changing the Relationship Between Sales & Marketing
Learn how sales and marketing must adapt to meet the demands of ever-changing consumer behavior — and gain a new appreciation for each department’s role in the organization.
Iterative Marketing Podcast Episode 43: Everyone Hates Advertising…Or Do They?
Explore why consumers are paying to opt-out of advertising with new technology, and how marketers can combat this trend by transforming their advertising from something hated, to something appreciated.
Iterative Marketing Podcast Episode 42: Deep Dive Into Grow And Give
This is the final episode in our Deep Dive podcast series, which explored the 5 customer journey states.
Iterative Marketing Podcast Episode 41: Getting The Most From Google Analytics
Find out how to obtain clean data, track conversions that will meet objectives, pass information into Google Analytics, and how to pull back out customized reports.
Iterative Marketing Podcast Episode 40: Tools For Effective Experimentation
In this episode we explore the specific tools that are necessary for effective experimentation and, most importantly, how to communicate the results to stakeholders.
Iterative Marketing Podcast Episode 39: Content Marketing To The Grow/Give State
In this episode, we explore the different ways to deliver content for a variety of customers and how to successfully optimize and iterate our content for the Grow/Give state.
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