There is no one-size-fits-all message. Dive into today’s episode to learn how to align your content and channels for personalization.
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Iterative Marketing Podcast Episode 4: Mapping the Customer Journey
Learn how customer journey mapping documents your persona as they move through the process of interacting with your brand in this week’s episode.
What’s The Difference Between First- and Third-Party Data?
First- and third-party data are fundamentally different. Knowing how is pivotal to your future marketing success
Webinar Slides: Aligning Marketing & Sales
This slideshare addresses how marketing and sales can align their interests and synch efforts in three key areas to work together and grow the business.
What Is The Value of Marketing Automation?
While marketing automation platforms bring different value to different companies, these platforms add value to your marketing efforts.
Webinar Recording: Marketing Personalization
Explore four areas of marketing personalization and see how segmentation is key for delivering the right message to the right person at the right time.
What Exactly Is Content Marketing And How Can I Do It Right?
Let’s get our heads around what content marketing actually means and 4 keys to doing it right.
Digital Media Strategies And When To Use Them
Creating a successful digital media program requires strategy. This strategy is based on what you are trying to achieve – driving awareness or conversions.
Are Google Ads Helping or Hurting Your Brand?
While Google Ads can increase awareness of your brand name, the tactics you use to increase CTR may actually be hurting your overall brand.
How to Share Access to Your Google Ads Account
Step-by-step instructions for sharing Google Ads access with consultants and other external partners.
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