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The Role of Marketing and Sales In A Customer Controlled Buying Process
Consumer behavior has changed, and this has extended into B2B purchasing. Find out why, and what you can do to take back control.
How to Increase Your Content Marketing ROI
Creating content is not cheap. To get the most out of your investment, consider these six ways to increase your content marketing ROI.
6 Invaluable Ways Content Adds Value To Your Business
Content is so much more than SEO. These six points will help you make your case to double down on content.
Iterative Marketing Podcast Episode 3: Persona Discovery
Personas help you see the world through the eyes of your target audience. They also create a shared vocabulary, focus and personalization.
Iterative Marketing Podcast Episode 2: Defining Your Brand
Branding is not so much what you project, but how you are perceived. Learn more about this important component of marketing in this week’s podcast.
Iterative Marketing Podcast Episode 1: What Is Iterative Marketing?
Learn about Iterative Marketing and the six fundamental truths and six actionable components that make up the methodology.
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