Marketers may invest in tools, but there are other revenue-producing assets that we often overlook, specifically: content, brand, and data.
In the buyers’ journey, there is an audience segment that is thinking about making a purchase but is not yet ready to commit. Marketers can learn how to be a friend to those in this state and guide their decision making without pushing the sale too soon.
Experiments help us gain insight and knowledge into our target audience. This podcast explores the role of experiments and shares how marketers can get the most out of their own experiments.
There has been a major shift in the way that digital media is bought and sold, which has opened up a lot of new digital targeting opportunities for marketers.
Iterative Marketing programs are not set and forget. Learn the signs of when it’s time to change your ad creative or to launch a new program entirely.
Just because our target market isn’t always thinking about our product or service, doesn’t mean they should be neglected from advertising. In fact, this “See” audience greases the skids for future conversions and is worth our marketing investment now. Listen to learn more about the “See” audience and how it can impact your marketing strategy.
Get ready to brush up on your least favorite class from high school. Statistics for marketers is easier than you think, and is one of our most valuable assets in experimentation.
Agile Marketing and Iterative Marketing are both growing in popularity in the marketing industry. This podcast explains Agile Marketing, how it differs from Iterative Marketing and how the two solve a lot of the same problems for marketers.
Every traditional medium has its drawbacks, but using a customer journey can help us as marketers personalize that message to our audience.
Marketing personalization doesn’t stop with content. It also extends to digital media. Listen to learn how to target digital media based on your audience’s buyer journey state.
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