Digital Marketing Blog from Brilliant Metrics

Are Google Ads Helping or Hurting Your Brand?

While Google Ads can increase awareness of your brand name, the tactics you use to increase CTR may actually be hurting your overall brand.

Step-by-step instructions for sharing Google Ads access with consultants and other external partners.

A poor homepage user experience could be driving your prospects away. This criteria can help you change that problem.

Consumer behavior has changed, and this has extended into B2B purchasing. Find out why, and what you can do to take back control.

Creating content is not cheap. To get the most out of your investment, consider these six ways to increase your content marketing ROI.

Content is so much more than SEO. These six points will help you make your case to double down on content.

Personas help you see the world through the eyes of your target audience. They also create a shared vocabulary, focus and personalization.

Branding is not so much what you project, but how you are perceived. Learn more about this important component of marketing in this week’s podcast.

Learn about Iterative Marketing and the six fundamental truths and six actionable components that make up the methodology.