target audience Archives - Brilliant Metrics

V Tummett

Digital Marketing Specialist

Bio:

Veronica enjoys content creation, adapting creative for various platforms, and online course development. When she isn’t at work, she enjoys reading, playing board games, and day-trips to nearby destinations.

Hometown: Stoughton, Wisconsin
Currently Resides: Milwaukee, Wisconsin

Fun Fact:

Veronica has tons of plants that she has no idea how to take care of, they mostly survive off of sheer power of will.

Fun Fact:

An avid reader, Veronica will often start and finish a book in a single sitting, a skill that makes bookmarks unnecessary.

Emily Schmitt

Digital Marketing Specialist

Bio:

Semi-fresh out of college, Emily is a results-driven marketer, passionate about executing effective strategies. She has a proven record of achieving business goals while under pressure — in fact, her best work comes out of stressful situations! Outside of work, Emily enjoys spending time with family and friends, going to concerts, and reading.

Hometown: Shabbona, Illinois
Currently Resides: Shabbona, Illinois

Fun Fact:

Emily listens to about 58,000 minutes of music a year (27% of which were spent listening to Taylor Swift).

Fun Fact:

Her comfort movies include Jurassic Park, When Harry Met Sally, and Pride & Prejudice (2005).

Fun Fact:

Emily’s favorite book series is A Good Girl’s Guide to Murder (don’t worry, it’s not an actual guide!).

Gabriella Muldoon

Account Manager

Bio:

Gabriella’s passion lies with businesses in their growth phases. She helps clients blend creativity with strategy, reaching the right people with the right stuff. When she’s not heating up a cup of tea 73 seconds before a meeting starts, you can find her antiquing at a local thrift shop with her wife, reading her favorite book (again), or asking her pup, Aspen, "what’s in your mouth?" for the 20th time that day.

Hometown: Rochester, New York
Currently Resides: Syracuse, New York

Fun Fact:

Gabriella is not superstitious... unless you're talking about watering her plants on any day besides Thursday. Then she's a little stitious.

Fun Fact:

Her greatest weakness: having too many tabs open at one time.

Fun Fact:

She knows the difference between a portable jigsaw and a circular saw, but can never remember where both of them are.

Shelly Stevens

Office Manager

Bio:

Shelly is Brilliant Metrics’ back office, focusing on accounting, HR, and in-house IT. Even with 18 years in these fields, she is a self-proclaimed life long learner with a passion for “outside the box” workplace environment and culture strategies. She has lived in Western NY all of her life enjoying the scenery of all 4 seasons with her 3 daughters. She is an advocate for Sensory Processing Disorder awareness. Her newest adventure is college visits with her oldest daughter who recently started her senior year of high school.

Hometown: Arkport, NY
Currently Resides: Houghton, NY

Fun Fact:

Shelly is an avid audiobook listener, averaging 55 books annually (50% of which are historical fiction)

Fun Fact:

Her favorite outdoor activities include snowmobiling and sideXside rides.

Fun Fact:

Her favorite quote is “Life is like a mirror, you get the best results when you smile at it.”

Mike Molano

Digital Marketing Specialist

Bio:

Due to his lifelong love of baseball, Michael has a keen interest in data analytics. While he never got his big break with the Red Sox, he’s now using his knowledge and skills to help our clients knock their digital marketing out of the park. When he isn’t working, you can find Michael at home cheering on one of his favorite teams with his rescue dog Lassie.

Hometown: El Paso, Texas
Currently Resides: Las Cruces, New Mexico

Fun Fact:

When he can get a break from the southwestern heat, Michael likes to go on hikes with his Pentax camera.

Fun Fact:

Michael is a big fan of fan of musicals and has even had the pleasure of performing in a couple.

Kamille Counts

Account Manager

Bio:

With a varied professional background, Kamille considers herself a Jill-of-all-trades. Primarily, she thrives on project management and has over 10 years of experience in marketing and management roles. She is organization-obsessed and loves taking complex projects and finding the most efficient ways to handle them. When she isn’t working, she’s enjoying a rock concert or a cheesy horror flick.

Hometown: Springfield, Missouri
Currently Resides: Kansas City, Missouri

Fun Fact:

Kamille had a Vegas wedding complete with a James Brown impersonator, ridiculous wedding attire, and reception dinner at a restaurant called Therapy.

Fun Fact:

She finds something to laugh about every day and always welcomes a good joke.

Elizabeth Earin

VP-Client Services

Bio:

Elizabeth has over two decades of marketing experience in industries including manufacturing, healthcare, SaaS, hospitality and tourism. She leads the account team in delivering excellence to clients, and helps keep Brilliant Metrics marching forward. When not working, she explores north Idaho with her husband and two kids, roots for the Kansas City Chiefs and drinks more coffee than her doctor recommends.

Hometown: Oceanside, California
Currently Resides: Coeur d’Alene, Idaho

Fun Fact:

An extensive list maker, Elizabeth likes to match the pen she uses to the outfit she is wearing.

Fun Fact:

Elizabeth’s parenting superpowers include dragging “just a minute” out for days and carrying 24 bags of groceries from the car at one time.

Fun Fact:

Elizabeth has never met a charcuterie board she didn’t like.

Steve Robinson

Founder/CEO

Bio:

After 10 years in software development, Steve spent the last 15 in marketing (though he still codes now and then). He leads the Brilliant Metrics team in all we do, and you’ll also find him in classrooms or workshops, sharing and helping other marketers grow. When not at work, he tag-teams with his wife to wrangle their three kids, serves as Cubmaster of his kids' Pack, or DIYs projects around the house.

Hometown: Milwaukee, Wisconsin
Currently Resides: Milwaukee, Wisconsin

Fun Fact:

Steve can sing the alphabet backwards and made sure to teach this important skill to his children.

Fun Fact:

Steve played six instruments in various high school bands, all badly.

Fun Fact:

Steve waits for the day when his Army skills, repairing M109 A6 self-propelled howitzers, will come in handy. (Zombies, watch out!)

Target Your Audience With The Known-Unknown Matrix

Steve Robinson

Founder/CEO

Free Discovery Call w/ Steve

If you are facing a marketing challenge or maybe considering an agency change, let’s talk about it.

(800) 940-8964

V Tummett

Emily Schmitt

Gabriella Muldoon

Account Manager

Shelly Stevens

Office Manager

Mike Molano

Digital Marketing Specialist

Kamille Counts

Account Manager

Elizabeth Earin

VP-Client Services

Steve Robinson