Marketing expert Steve Robinson introduces viewers to a powerful strategy that combines the effectiveness of direct mail with the convenience of automation. As businesses transition back to office settings, Steve highlights the renewed potential of leveraging postcards and direct mail to engage customers. By incorporating programmatic direct mail into their marketing campaigns, businesses can create impactful, tangible experiences for their target audience.
- Programmatic direct mail allows for sending direct mail on demand from a marketing automation platform.
- Integration with various providers enables seamless execution of programmatic direct mail.
- The physical nature of direct mail sets it apart from digital communications, adding a tangible touch to marketing efforts.
- Utilizing programmatic direct mail alongside other channels, such as email, can significantly improve response rates.
If you’re interested in delving deeper into the world of marketing automation we recommend watching the on-demand webinar, How to Get Started with Marketing Automation. This webinar offers valuable insights, strategies, and best practices to elevate your marketing strategy using the effectiveness of automation.