Unlocking the Power of Programmatic Direct Mail

Marketing expert Steve Robinson introduces viewers to a powerful strategy that combines the effectiveness of direct mail with the convenience of automation. As businesses transition back to office settings, Steve highlights the renewed potential of leveraging postcards and direct mail to engage customers. By incorporating programmatic direct mail into their marketing campaigns, businesses can create impactful, tangible experiences for their target audience.

Key Takeaways:

  • Programmatic direct mail allows for sending direct mail on demand from a marketing automation platform.
  • Integration with various providers enables seamless execution of programmatic direct mail.
  • The physical nature of direct mail sets it apart from digital communications, adding a tangible touch to marketing efforts.
  • Utilizing programmatic direct mail alongside other channels, such as email, can significantly improve response rates.

If you’re interested in delving deeper into the world of marketing automation we recommend watching the on-demand webinar, How to Get Started with Marketing Automation. This webinar offers valuable insights, strategies, and best practices to elevate your marketing strategy using the effectiveness of automation.

For more actionable advice on how to improve your marketing strategy, make sure to subscribe to the Brilliant Metrics YouTube channel

Get The Most From Us

Don’t miss a post! Sharing knowledge is part of what makes us special, and we take it seriously. Sign up below to continue to grow and walk up the marketing maturity curve!

Try Us On For Size

We know you’re not about to add or switch your agency on a whim. That’s why we offer a series of workshops to let you give us a spin and see what it’s like to work with us, while getting some serious value along the way.