Webinar Slides: Aligning Marketing & Sales

Marketing and sales may be separate departments, but they share an important objective — to grow the business.

A webinar presented by Brilliant Metrics, “Aligning Marketing & Sales” addressed how marketing and sales can align their interests and synch their efforts. This webinar was one of many in the Marketing For Success Webinar Series.

Presenter Steve Robinson, Founder/CEO of Brilliant Metrics, outlined the three keys to sales and marketing bliss: solid personas, documented customer journeys and reporting

Alignment between sales and marketing is important because new tools require it, and customers expect a unified experience.

View the SlideShare of the Aligning Marketing & Sales Webinar. ​

Get The Most From Us

Don’t miss a post! Sharing knowledge is part of what makes us special, and we take it seriously. Sign up below to continue to grow and walk up the marketing maturity curve!

Try Us On For Size

We know you’re not about to add or switch your agency on a whim. That’s why we offer a series of workshops to let you give us a spin and see what it’s like to work with us, while getting some serious value along the way.