Date: Tuesday, February 28, 2023
Time: 8:30am-1pm CST
Location: Harley-Davidson Museum in Milwaukee, WI
Ticket Prices: $399 per person
GA4 is the newest version of Google Analytics and it’s packed with features that its predecessor, Universal Analytics (UA), doesn’t have. This live workshop will introduce marketers to Google Analytics 4 and show them how to configure it for their business. You’ll learn about the new features, common problems, and how to use GA4 to drive deeper insights.
Prior to the live workshop, you will receive a video providing step-by-step instructions for setting up Google Analytics 4.
In this half-day workshop at the Harley-Davidson Museum in Milwaukee, Brilliant Metrics founder (and recovering software developer) Steve Robinson will cover:
- Overview of Google Analytics 4’s functions and features
- Highlight the key differences between UA and GA4
- Common problems with GA4, and how to overcome them
- How to configure custom events and why it is key to your success in GA4
- Review built-in reports
- How to use GA4 to drive deeper insights
Don’t wait until July 2023 when GA4 becomes the only option – sign up for this workshop today and get a head start on your competition. Be the hero – help your organization make the leap to GA4, take advantage of all the new features it has to offer, and set your company up to make the most of your data for years to come.
8:00am: Doors open and a light breakfast is served
About Steve Robinson
Steve Robin is the founder and CEO of Brilliant Metrics, a digital-first agency where clients look to him and his team to level up their marketing capabilities, knowledge and technology. Previously, Steve held leadership positions at local marketing firms, served as a senior-level software architect and built two businesses in the technology and marketing industries.
Active in the community, Steve has presented and moderated panels at industry events on a wide array of topics. He teaches at UW Milwaukee’s School of Continuing Education, leads workshops, and has helped launch and grow multiple industry groups in Milwaukee.
Follow Steve on LinkedIn, where he regularly posts his and other expert opinions from around the internet.