Generative AI tools like ChatGPT, Jasper and Claude have taken the marketing world by storm. Adoption of these tools outpaces any technological shift in the history of humankind. But what do these changes mean for your strategy as you plan for 2024?
Let’s dig into the impact that generative AI will have today, next year, and a couple of years down the road. We will cover:
- The potential impact of AI on SEO and what you should do now to prepare
- Paid media and the dawning of continuous generative testing
- The role of brand and branding in a post-ChatGPT world
- Content strategy when we are awash in a sea of AI-generated content
If you’ve been staring at this tidal wave of AI news, mumbling, “what does it all mean?” this is the webinar for you.
It’s like the clichéd Gretzky quote, “Skate to where the puck is going to be, not where it has been.” Let’s draw some logical conclusions about where the puck is going now that AI changed the game. That way we aren’t left behind, and maybe even be in a position to score.