Madison Account Based Marketing Workshop

Attention Marketing Leaders: Take Your Account-Based Marketing Strategy To The Next Level


Presented By

Brilliant Metrics

In Partnership With

Roloff Consulting

As a B2B sales or marketing leader, you know you need to be incorporating ABM into your go-to-market strategy.  You know that ABM is the best way to both penetrate new accounts and maximize revenue from the accounts you have. 

The problem is:

    • You don’t have organizational alignment
    • You don’t have the knowledge and skills
    • You don’t have a plan

In just 6 hours, you can knock out all three and make a HUGE impact in 2024. 

We will guide you through the same simple framework we use with our clients to make crafting and implementing an account-based marketing strategy straightforward and easy. 

We won’t pitch any fancy, expensive software or tell you you need to overhaul your process.

Instead, we’ll connect the dots between our battle-tested tactics and your existing go-to-market to  ensure you launch a successful account-based marketing program

Space is limited. Make sure both sales and marketing get a seat at our Account-Based Marketing Workshop on 5/22/24 and build your bulletproof plan.

First 5 paid registrants get an exclusive ABM Book bundle (an $80 value) waiting for them at the workshop!

ABM Book Bundle


May 22nd, 2024

Workshop Session from 10:30am CST – 4:30pm CST
Happy Hour & Networking from 4:30pm – 6:30pm

Capital Brewing
7734 Terrace Ave, Middleton, WI 53562


  • What is ABM? A clear and concise definition
  • Making the case for ABM at your organization
  • The difference between demand generation and ABM
  • Target account identification
  • Three different types of ABM and how to pick the right one for you
  • The pipeline approach to sustainable ABM programs
  • Persona definition and the role personas play in a successful ABM program
  • Stage and play definition
  • Account disposition and nurturing
  • Sales outreach structure
  • Mapping messaging, content and channels to the buyers’ journey
  • Measuring success and applying continuous improvement
Steve Robinson

About Your Presenter

Steve Robinson is the Founder and CEO of Brilliant Metrics. In addition to leading the team at Brilliant Metrics, he is an instructor on various aspects of digital marketing with the UW-Milwaukee School of Continuing Education.

About Roloff Consulting

With years of success in sales leadership and social selling, we have mastered the art of selling to small and large enterprises with digital strategies. Now, we are here to help you perfect your approach.

We can audit your existing strategy, provide roadmaps, and assist with hands-on execution. Learn more about how our services can help you leverage digital strategies.

Roloff Consulting