Madison B2B Revenue Acceleration Workshop

Attention Marketing and Sales Leaders: Accelerate Your B2B Revenue Growth

Presented By

Brilliant Metrics

In Partnership With

Roloff Consulting

Whether you’re involved in manufacturing, SaaS, or professional services, every B2B organization hits plateaus and ceilings in its revenue growth. The challenge is that the strategies that got you this far will not take you to the next level.

If your product or service has a lifetime value of $10,000 or more, our workshop offers the structure and tools needed to help you breakthrough.

We’ve compiled and organized the best practices from the industry and our work with clients into a cohesive program you can adapt and apply to your unique offering and market. This program gives you the scaffolding and structure you need to build a go-to-market plan, setting you up for success for the next several years.

We will show you how to align sales and marketing to focus on the same accounts—the most profitable ones —and further penetrate or convert those accounts to drive pipeline and revenue.

Pulling the latest trends and best practices from ABM, ABX, and B2B sales and marketing, this software-agnostic approach guarantees success.

Join us to connect the dots between our battle-tested strategy & tactics and your organization’s unique position and value proposition.

Space is limited. Make sure both sales and marketing get a seat at our B2B Revenue Acceleration Workshop on 6/12/24 and build your bulletproof plan.

First 5 paid registrants receive a $50 Amazon gift card waiting for them at the workshop!

Amazon gift card


June 12th, 2024

Workshop Session from 10:30am CST – 4:30pm CST
Happy Hour & Networking from 4:30pm – 6:30pm

Capital Brewing
7734 Terrace Ave, Middleton, WI 53562

Refund Policy

If you need to cancel for any reason, you can receive a refund for the ticket cost, excluding Eventbrite fees, up to 24 hours before the event.


  • Evolution of modern B2B Marketing and Sales
  • The 5 different models of B2B revenue growth and when to use each
  • Target account identification
  • Persona definition and the role personas play in a successful GTM strategy
  • Stage and play definition
  • Account disposition and nurturing
  • Sales outreach structure
  • Mapping messaging, content, and channels to your program
  • Measuring success and applying continuous improvement
Steve Robinson

About Your Presenter

Steve Robinson is the Founder and CEO of Brilliant Metrics. In addition to leading the team at Brilliant Metrics, he is an instructor on various aspects of digital marketing with the UW-Milwaukee School of Continuing Education.

About Roloff Consulting

With years of success in sales leadership and social selling, we have mastered the art of selling to small and large enterprises with digital strategies. Now, we are here to help you perfect your approach.

We can audit your existing strategy, provide roadmaps, and assist with hands-on execution. Learn more about how our services can help you leverage digital strategies.

Roloff Consulting


Not ready to commit? Get a reminder to register on your calendar closer to the workshop:

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