Milwaukee Account Based Marketing Workshop

Attention Marketing Leaders: Take Your Lead Gen To The Next Level

Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you.

Check back later to for more details on our Spring workshop.

Agenda

• Lead-Generation vs. Demand-Generation: Which is right for you?
• Defining a winning goal or objective
• Market Segmentation: Strategies to slice your market for maximum ROI
• Persona Definition: Aligning content and tactics with the people influencing and making decisions
• Buyer’s Journey Definition: Getting the right content to the right person at exactly the right time
• Content Alignment: Identify the highest priority gaps in your content strategy
• Channel Selection: Reach the best audience at the lowest cost
• Sales & Marketing Alignment: Model the interaction and set expectations from both sides of the fence
• Measurement & Metrics: Get the tools and techniques in place to measure the volume, quality and impact of your program

About Your Presenter

Steve Robinson is the Founder and CEO of Brilliant Metrics. In addition to leading the team at Brilliant Metrics, he is an instructor on various aspects of digital marketing with the UW-Milwaukee School of Continuing Education.