Milwaukee Account-Based Marketing Workshop

Attention Marketing Leaders: Take Your Account-Based Marketing Strategy To The Next Level

Presented By

Brilliant Metrics

In Partnership With

AMA Milwaukee

As a B2B sales or marketing leader, you know you need to be incorporating ABM into your go-to-market strategy.  You know that ABM is the best way to both penetrate new accounts and maximize revenue from the accounts you have. 

The problem is:

    • You don’t have organizational alignment
    • You don’t have the knowledge and skills
    • You don’t have a plan

In just 6 hours, you can knock out all three and make a HUGE impact in 2024. 

We will guide you through the same simple framework we use with our clients to make crafting and implementing an account-based marketing strategy straightforward and easy. 

We won’t pitch any fancy, expensive software or tell you you need to overhaul your process.

Instead, we’ll connect the dots between our battle-tested tactics and your existing go-to-market to ensure you launch a successful account-based marketing program

Space is limited. Make sure both sales and marketing get a seat at our Account-Based Marketing Workshop on March 14th and build your bulletproof plan.

First 5 paid registrants get an exclusive ABM Book bundle (an $80 value) waiting for them at the workshop!


Date: March 14th, 2024 Time: Workshop Session from 10:30 AM – 4:30 PM Happy Hour & Networking from 4:30 PM – 6:30 PM Location: Indeed Brewing Company 530 South 2nd Street Milwaukee WI 53204  


  • What is ABM? A clear and concise definition
  • Making the case for ABM at your organization
  • The difference between demand generation and ABM
  • Target account identification
  • Three different types of ABM and how to pick the right one for you
  • The pipeline approach to sustainable ABM programs
  • Persona definition and the role personas play in a successful ABM program
  • Stage and play definition
  • Account disposition and nurturing
  • Sales outreach structure
  • Mapping messaging, content and channels to the buyers’ journey
  • Measuring success and applying continuous improvement
Steve Robinson

About Your Presenter

Steve Robinson is the Founder and CEO of Brilliant Metrics. In addition to leading the team at Brilliant Metrics, he is an instructor on various aspects of digital marketing with the UW-Milwaukee School of Continuing Education.

About AMA Milwaukee

AMA Milwaukee provides continuing learning and education opportunities on cutting-edge technologies, trends and marketing resources; educational publications; networking opportunities with other local and national business leaders; professional marketing certification; and volunteer and professional advancement opportunities. If you’re interested in taking advantage of these opportunities, learn more about how to join AMA Milwaukee today!
AMA Milwaukee


Registration for this event has closed.