Twin Cities B2B Lead-Generation Workshop

Attention Marketing Leaders: Take Your Lead-Gen To The Next Level

Presented By

Brilliant Metrics

Hosted By


As a B2B marketer, you know the leverage lies in the strategy. That leverage is what will allow you to exceed your goals for 2024 with confidence. That leverage will get you the recognition you deserve.

In just 6 hours, you can get weeks ahead in developing a winning strategy to generate demand, sales, leads, or whatever metric you are being measured by.

We will guide you through the same simple framework we use with our clients to make crafting a personalized, complex marketing strategy straightforward and easy.

Our battle-tested tactics ensure you’ll begin the year successfully, and we’ll teach you to optimize from there, ensuring you nail your goals.

Space is limited. Grab the most go-getter marketer on your team and get your seats at our Lead-Generation Workshop on April 11th. Build your bulletproof plan and dominate in 2024.

First 5 paid registrants receive an exclusive book bundle (a $70 value) waiting for them at the workshop!

Book Bundle


April 11th, 2024

Workshop Session from 10:30 AM – 4:30 PM
Happy Hour & Networking from 4:30 PM – 6:30 PM

Hosted by Fjorge
15 S 5th St, Suite 500 Minneapolis, MN 55402

Refund Policy

If you need to cancel for any reason, you can receive a refund for the ticket cost, excluding Eventbrite fees, up to 24 hours before the event.


  • Lead-Generation vs. Demand-Generation: Which is right for you?
  • Defining a winning goal or objective
  • Market Segmentation: Strategies to slice your market for maximum ROI
  • Persona Definition: Aligning content and tactics with the people influencing and making decisions
  • Buyer’s Journey Definition: Getting the right content to the right person at exactly the right time
  • Content Alignment: Identify the highest priority gaps in your content strategy
  • Channel Selection: Reach the best audience at the lowest cost
  • Sales & Marketing Alignment: Model the interaction and set expectations from both sides of the fence
  • Measurement & Metrics: Get the tools and techniques in place to measure the volume, quality and impact of your program
Steve Robinson

About Your Presenter

Steve Robinson is the Founder and CEO of Brilliant Metrics. In addition to leading the team at Brilliant Metrics, he is an instructor on various aspects of digital marketing with the UW-Milwaukee School of Continuing Education.

About fjorge

At fjorge, our mission is to bring your creative ideas to life through technology. With you, we’re building something greater than either of us could independently. That said, we leave design, brand strategy, content strategy, and other creative work to experts, like you. Explore our services to discover how we can make your ideas a reality.



Not ready to commit? Get a reminder to register on your calendar closer to the workshop:

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