Turning Sales and Marketing into BFFs

In this webinar we will go through the five keys we’ve identified in our work with B2B companies to align sales and marketing and get the two teams producing more together than they ever could individually.

Topics include:

  • Tools for alignment on who you’re looking to acquire as customers
  • Creating an effective feedback loop for lead generation
  • Using marketing technology to give sales super powers
  • Ensuring incentives don’t perpetuate an us vs them mentality
  • Continuing the partnership through the whole buyer’s journey/sales cycle