As a B2B marketer, you probably have video as at least some component of your marketing mix. But I can guarantee there’s room to grow.
Unlike most other content, video content informs which channel it’s run on and the channel informs the format of the video. It’s not enough to produce a video and then figure out the distribution later. The two need to be married from the start.
Layer on the fact that most video advertising options are designed with B2C, mass market audiences in mind, and it gets complicated fast.
In this webinar, we take a look at the different forms of video advertising, channels, targeting methods, and most importantly, the pros and cons of each so you can put together an optimal video marketing strategy.
Differences between YouTube, programmatic, social, over-the-top (OTT), and connected tv (CTV) advertising and what they mean for your strategy
How YouTube’s TrueView algorithm is your best friend and worst enemy
Subtleties in how :15s, :30s and skippable video fit into your video marketing plan
What pre-roll, mid-roll, post-roll, outstream, and in-article placements mean for the kind of video you produce and your goals
If video is a part of your 2023 plan, you don’t want to miss this value-packed webinar.