As consumers, we appreciate the algorithms and filters that keep the junk out of our inboxes. As marketers, we fear them.
We often hit send on our email campaigns and assume that “sent” means it reached the contact’s inbox. But that is never 100% true. There are a myriad of ways that corporate and personal email platforms work to only let the meaningful email through and push the junk to the promotions tab, spam box or sometimes just not deliver it at all.
In this webinar, we’ll look at the tools that corporations and email service providers use every day to keep spam at bay, and what we, as marketers, need to do to make sure we’re cutting through.
Topics include:
- Why the content of your email is the least of your worries when it comes to getting past the filters
- In plain English (not geek-speak) what DKIM and SPF are and why they matter
- What a realtime black list (RBL) is, and how to know if you’re on one
- How sender reputation impacts you and how to manage it