Google Tag Manager 101

Are you a marketer, not a developer, and feel like Google Tag Manager (GTM) is just a little intimidating? You are far from alone.

GTM is an amazing tool, freeing us marketers from having to work with outside web developers or IT to get things done. For example, GTM lets us:

  • Feed analytics with the additional data needed to turn metrics into insights
  • Track successful outcomes in Google Analytics, Facebook, LinkedIn and more
  • Build rich retargeting audiences based on the behaviors that matter
  • and more

You don’t need to be intimidated by this amazing tool. Watch this on-demand webinar for a crash course, and start leveling up your media, metrics and more!

Access the Webinar