Content marketing is a key component of most marketing strategies, yet many marketers underestimate the importance of a well-documented content strategy. Instead, brands create a content calendar and invest resources in developing content that fails to produce tangible results.
While the idea of a content strategy is simple, the process is surprisingly complex. In this webinar, we explore how to create an effective B2B content strategy, including:
- How to establish content marketing goals that align with business objectives
- A proven content strategy methodology framework
- Content Calendar template that ties it all together
- The different content marketing metrics you should be measuring, and what their impact on the bottom line
Whether you are introducing content for the first time or trying to wrangle your current content production, the topics we cover in today’s webinar will enable you to develop a B2B Content Strategy that generates results.