Webinar: Getting Started with Buyer Personas

by

If you don’t have buyer personas in place, you’re missing out on a whole new level of alignment and personalization. 

This one simple tool can align a wide variety of stakeholders including executives, sales, internal and external resources. When everyone has a crystal clear picture of your audience, content, creative, targeting, messaging and outreach suddenly all fall into alignment.

This webinar will walk you through a mini version of our acclaimed persona workshop. There you will learn:

  • The full value of documented buyer personas
  • Tips for segmenting your audience to create the right number of persona profiles
  • Research techniques to build buyer personas on a budget
  • How to stakeholders in the process to make sure you come out of the gate aligned
  • Best practices for getting the most mileage out of your new personas

BONUS: Registration includes copies of the very same templates we use for building personas with our clients.

Access the Webinar