If you don’t have buyer personas in place, you’re missing out on a whole new level of alignment and personalization.
This one simple tool can align a wide variety of stakeholders including executives, sales, internal and external resources. When everyone has a crystal clear picture of your audience, content, creative, targeting, messaging and outreach suddenly all fall into alignment.
This webinar will walk you through a mini version of our acclaimed persona workshop. There you will learn:
- The full value of documented buyer personas
- Tips for segmenting your audience to create the right number of persona profiles
- Research techniques to build buyer personas on a budget
- How to stakeholders in the process to make sure you come out of the gate aligned
- Best practices for getting the most mileage out of your new personas
BONUS: Registration includes copies of the very same templates we use for building personas with our clients.