Every paid media platform has some degree of algorithmic optimization. These algorithms choose who sees your ads and at what cost. But if you are like most marketers, understanding how, and more importantly what to do about it, seem out of reach.
If you’ve ever wanted to understand the dark forces at work, pulling levers and directing your ad dollars, this webinar is for you. If you’re wondering if you’re leaving money on the table with your paid media dollars, then this webinar is for you, too.
We breakdown the different types of algorithms you’ll find on platforms like:
- Meta (Facebook & Instagram)
- Google Ads
- LinkedIn Ads
- and more…
You’ll walk away understanding:
- How paid media algorithms work
- The different types of optimization models available
- When to use each optimization model
- How to make sure your ads are seen by the right people
- How to protect your media dollars from being wasted
With 15 years of paid media expertise, Steve Robinson is excited to share tricks to getting these algorithms working for you, and making sure you get the most out of your digital paid media investments.