The world is changing and privacy concerns are moving mainstream. But as with any disruption, this presents an opportunity for brands and marketers to pull away from the pack.
In this webinar, we discuss the three ways the privacy wave is impacting marketing teams and how you can flip these challenges on their heads to create opportunities for your organization.
Specifically, you’ll walk away with:
- An understanding of the impact privacy plugins and browsers are having on digital marketing
- An overview of GDPR, CCPA, and similar regulations, and more importantly how to mitigate the risks they create
- Clarity about “the death of the cookie” and how you can overcome this challenge
- Tactics you can employ to better leverage first-party data