B2B Lead-Generation Virtual Course

Take Your Lead-Gen To The Next Level With Our Exclusive Virtual Course

As a B2B marketer, you know the leverage lies in the strategy. That leverage is what will allow you to exceed your goals with confidence. That leverage will get you the recognition you deserve.

This isn’t your average marketing course. In just 6 focused hours (your schedule, your pace), we’ll equip you with a winning strategy to generate leads, sales, brand awareness, or whatever metric fuels your B2B engine.

Why It Works: You’ll get the same battle-tested framework we use with our top clients. It’s simple, powerful, and makes crafting a personalized marketing strategy feel like a breeze.

Why It’s Better: Come away with a lead generation plan so clear and actionable, you’ll be able to implement it immediately. That’s the power you’ll have when you wrap the course.

Space is filling fast (virtually speaking), so don’t miss out! Fill out the form to join the priority waitlist and be the first to know when the course launches.

Plus, as a thank you for joining the priority waitlist, you’ll receive exclusive access to our downloadable lead magnet templates! This includes 16 templates with suggested email copy, ad copy, and creative design for easy lead magnet creation, available once the course launches!


Ready to take your B2B lead generation to the next level? Join the waitlist today!
lead magnet templates


Format: Virtual Course (access from anywhere)

Length: 6 Focused Hours (complete at your own pace)

Schedule: The course content will be available on-demand, allowing you to learn when it fits best for your schedule.

Office Hours: One hour weekly of dedicated time with the course instructor for questions.

Price: $149

Satisfaction Guarantee

We’re so confident you’ll love this course, we offer a full refund if you’re not satisfied.

Course Curriculum

  • Lead-Generation vs. Demand-Generation: Which is right for you?
  • Defining a winning goal or objective
  • Market Segmentation: Strategies to slice your market for maximum ROI
  • Persona Definition: Aligning content and tactics with the people influencing and making decisions
  • Buyer’s Journey Definition: Getting the right content to the right person at exactly the right time
  • Content Alignment: Identify the highest priority gaps in your content strategy
  • Channel Selection: Reach the best audience at the lowest cost
  • Sales & Marketing Alignment: Model the interaction and set expectations from both sides of the fence
  • Measurement & Metrics: Get the tools and techniques in place to measure the volume, quality and impact of your program
Steve Robinson

About Your Instructor

Steve Robinson is the Founder and CEO of Brilliant Metrics. In addition to leading the team at Brilliant Metrics, he is an instructor on various aspects of digital marketing with the UW-Milwaukee School of Continuing Education.

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