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Execution

Creative Development

As a full-service digital agency, we can help you with everything from strategy to execution – and that includes creative development.  

The goal of creative is simple – make a connection with your target audience that leads to action. We do this by putting ourselves in the shoes of the prospect or customer at a specific moment in their path to purchase, and asking the question,  “What do I need to hear right now to convince me to take the next step?”

We convert that message into a medium that aligns with your strategy. In the digital world, this can mean many things, including:

  • HTML 5 display ads
  • Social media images
  • Video
  • Infographics
  • Direct mailers
  • Website layout

As a digital-first agency built on data, we introduce A/B tests to optimize and improve creative. By combining design with continuous improvement and digital marketing best practices, we help you drive greater brand awareness and increased engagements.

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Key Benefits

When combined with the right message, a good design attracts an audience and persuades a prospect to take action.  Here are some of the benefits our clients have seen:

  • NIncreased brand visibility and awareness
  • NReinforcement of brand value proposition
  • NLead generation and increases conversions

Our Process

Understand Your Brand & Audience

We take the time to get to know your business and the nuances of your brand. This allows us to keep the ads on-brand, and on-strategy. 

Draft Creative Brief

We define the objective of the creative, the technical requirements, and the creative vision, ensuring we are all on the same page before we start down the path to creative development.

Storyboard Development

Using the creative brief as the driver, we develop the concept and send it to you for review and feedback. It is important that we check in at the most crucial parts of the project to ensure you are happy with the direction.

Animation & Resize

Once the concept is approved, our designers create attention-grabbing, interactive HTML 5 ads. We review the proposed animation and what the ad looks like when converted to different ad sizes. 

Final Approval and Delivery

Once the design is complete, we send you the ads for final approval. There shouldn’t be any surprises, as we have been in constant communication throughout the design process. Once finalized, we send you the final source files. 

Why Choose Brilliant Metrics Over a Freelance Designer? 

As a digital-first agency, we focus on overall marketing strategy and execution. By integrating design with strategy, Brilliant Metrics is able to develop creative that builds a connection with your target audience and helps achieve your business goals. Here are four areas that our digital-first approach outperforms freelance designers: 

  • NAccess to a team of professionals with the training, experience, and proven track record of developing creative that drives results
  • NAn outside perspective to ensure your creative is fresh and exciting
  • NA/B testing in the design process, so we are constantly iterating to improve engagements and conversions
  • NWe’re results-driven, which means we provide regular analytics reports so you know how the creative is performing

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