A high-quality CRM database is a marketer’s most effective tool, leading to better customer retention, and increased sales and detailed analytics. At Brilliant Metrics, our data mining and data management services help our clients improve database quality, resulting in:
- NReduction of duplicate contacts, resulting in lower database fees
- NImproved customer segmentation for better targeting
- NIncreased email performance, including improved sender ratings
- NBetter communication between marketing and sales through a centralized database of up-to-date information
Project Kick-Off Meeting
Prior to starting any work, we meet with you to align on objectives.
Based on your needs, we review your CRM database to identify issues and opportunities, then recommend a course of action to address them.
Data Mining and/or Data Enrichment
If needed, Brilliant Metrics recommends, or implements on your behalf, a database maintenance program that removes invalid or outdated information.
Can’t I Just Purchase a List?
While buying a list is a quick way to expand your CRM database for email marketing or paid media targeting, there are more disadvantages than advantages, including:
- NPaying for out-of-date or incomplete contact information
- NGetting caught in a honeypot and dubbed as a spammer
- NPossessing information that is in violation of CCPA, CPRA, CDPA, CPA, New York Shield Act, CAN-SPAM, GDPR or LGPD
- NDetrimental effect on marketing metrics, including open rate, CTR, and unsubscribe rates, which makes it harder to draw insightful conclusions on the effectiveness of your marketing efforts
- NIncreased competition from everyone who bought the same list
If you need to expand your database or targeting list, click below to set up a complimentary 30-minute consultation to talk through alternatives to buying an email list or media targeting list.