Key Benefits
From saving time and energy to generating more revenue, adding marketing automation to your tech stack goes beyond automating repetitive tasks. It streamlines business operations, increasing the bandwidth of your internal marketing team and helps nurture relationships with prospects and customers. As a digital-first agency, Brilliant Metrics is qualified to help you make the most of your marketing automation investment by applying our extensive knowledge of digital marketing, demand generation, and lead management. Since working with Brilliant Metrics to implement and manage their marketing automation platform, our clients have benefited from:
- NIncreased efficiency
- NImproved segmentation and reporting
- NImproved economies of scale between different marketing initiatives
- NIncreased website engagements via nurturing email programs and targeted landing pages
- NIntroduction of more personalized marketing methods
- NImproved alignment between marketing and sales
Our Process
Platform Selection
There are many marketing automation software solutions out there, so how do you know which one is right for you? We help you to evaluate your needs and budget, and review the features of the various systems to find the options that fit your requirements.
Integrate with Your CRM Solution
If you are going to use marketing automation, you need a CRM solution to house the data. Wework with you and your technical team to integrate your CRM solution with your marketing automation platform. Don’t have a CRM solution? We can help with that too!
Import Contacts
Once your marketing automation software is implemented and integrated with your CRM, it is time to import contacts and data. The process for importing contacts will vary based on the platforms, but it always starts with a review of data quality.
Setup Templates
While many platforms include built-in email and landing page templates that can be used right away, we customize them to add your branding and preferred layout.
Onboarding and Training
Once your marketing automation system is configured, we provide a wide range of support based on your specific needs. From a basic overview to hands-on tactical training, we customize the training based on the needs of you and your team.
Campaign/Program Execution
With your contacts loaded and templates built, you are ready to do some actual marketing. From executing campaigns and programs yourself or relying on the experts at Brilliant Metrics, we customize the level of service and support based on your needs.
Ongoing Hosting, Service & Support
From hosting and basic maintenance to full-service execution, we customize the level of support based on the needs of you and your team.
Can’t My Internal Team Manage Marketing Automation?
When it comes to marketing automation, we find ourselves competing with in-house and agency resources: an in-house marketing automation specialist or an outsourced marketing automation consultant.
Compared to an in-house marketing automation specialist, there are three areas where Brilliant Metrics outperforms an internal team member:
- NOutsourcing marketing automation services is cheaper than hiring a full-time specialist
- NAccess to an entire team of experienced marketing automation experts with proven track records across different clients and platforms
- NTrifecta of an in-depth understanding of digital marketing, technical skills and experience in the platform
Brilliant Metrics’ marketing automation services outperform marketing automation consultants in these two areas:
- NAccess to an entire team of experienced marketing automation professionals with proven track records across different clients and platforms
- NTrifecta of an in-depth understanding of digital marketing, technical skills and experience in the platform