Search engine optimization (SEO) is the process of increasing the organic rank of your website on a search engine, like Google. Improving your organic rank increases brand visibility and drives more prospects to your website. 

When it comes to search, there are a lot of factors that are outside of your control. Google’s algorithm is a complex system, used to deliver the best possible results for a given search term, and it is constantly changing.  Add in the new features that are introduced, like snippets and voice search, and the way people search is always evolving.

Brilliant Metrics offers customized SEO solutions using the most up-to-date and proven SEO strategies and best practices to address on-page SEO, off-page SEO and technical SEO. 

We combine your business goals, available resources and brand with an honest view of the competitive landscape to develop an actionable SEO strategy that gets you where you need to go today, and lays the foundation for tomorrow.

Key Benefits

Search engine optimization isn’t about being ranked #1 for a single phrase, the number of keywords on your site or having the most backlinks. Search engine optimization is creating content that meets search intent, and having a website that offers a great user experience.  It is one of the most viable and cost-effective ways to reach customers in the key moments that matter. Here are some of the benefits our clients have seen:

  • NIncrease in organic traffic
  • NIncrease in time on site
  • NAn optimized user experience and improved website usability
  • NSynergy across all digital marketing activities
  • NA long-term strategy that compounds over time

Our Process


By understanding your objectives, brand, resources and where you fit in the competitive landscape, we can spot what is possible with fresh eyes.

SEO Audit

Using industry-leading tools, we quickly identify your site’s optimization issues and on-page, off-page and technical SEO opportunities.

SEO Strategy

Using the information gathered, we develop a data-driven SEO strategy that balances your goals, opportunities and resources.


SEO is not a “set and forget” strategy. We work with you to build a process that continually optimizes for new keywords, evolving search intent and the changing competitive landscape.

Analysis & Reporting

We are data-driven and believe in transparency. You will see the data and insights monthly so you know exactly where your website stands, and the steps needed to improve performance.

Why Choose Brilliant Metrics Over a Dedicated SEO Agency? 

SEO has evolved into a complex strategy that requires multiple aspects of digital marketing to work together to be effective. At Brilliant Metrics, you get access to a team of digital marketing experts who understand that a holistic view of digital marketing is the most essential part of a highly effective SEO strategy. 

With Brilliant Metrics, you get:

  • NInsights from a team of experts with SEO experience
  • NFlexibility to scale the volume of work based on your needs and budget
  • NA dedicated account manager who is fully immersed in your brand
  • NAccess to a collection of diverse experts, including web developers, content writers and paid digital media specialists
  • NAs a digital-first agency, we help with more than just SEO

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